Behind the Brand: About Willow & Flo

Welcome to Willow and Flo ✨

Whether you discovered us at one of our bustling market stalls or stumbled across our little corner of the internet, we're so glad you're here. Whether you're browsing for a gift or treating yourself to something beautiful, thank you for stopping by and supporting our small business — it truly means the world.

Willow and Flo was born in 2020, in the heart of Yorkshire, at a time when the world felt quieter and the comforts of home meant more than ever. It all began with Rebecca in our  family kitchen, where she began hand-pouring candles with care, experimenting with natural waxes and enchanting scent blends. Her goal? To create eco-conscious, elegant pieces that bring beauty, calm, and a sense of comfort into your space.

As demand grew and the vision expanded, so did our little business. In 2023, we took a big step forward and invested in a dedicated garden studio — a peaceful, purpose-built space where creativity could blos som and production could grow. This studio has become the beating heart of Willow and Flo: a cosy hub where ideas are kindled and each candle is crafted with love.

Every Willow and Flo product is still made in small batches, by hand, by our passionate team. We stay true to our roots, creating with care and never compromising on quality or values. Our candles are made from 100% soy wax — free from paraffins and harmful additives — for a cleaner, more mindful burn.

Our collections are inspired by nature and the changing seasons, designed to evoke a feeling, a memory, or a moment. Whether it’s the grounding scent of forest trails, the romance of dusk, or the soft light of winter evenings, we hope our pieces help you create spaces that feel as magical as they are meaningful.

Don’t forget to explore our burning tips and safety section to get the most out of your candles and melts — a little care goes a long way in keeping your pieces glowing beautifully.

From our home to yours, thank you for being here. We hope you fall in love with our collections just as we have.

With warmth,

The Willow and Flo Team 🕯️